American City Business Journals

Outdoor outfitter taps former Athleta CMO for executive team

An outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel has appointed former Athleta chief marketing officer Sheila Shekar Pollak to the newly created role of chief brand experience officer. Pollak was most recently senior vice president and chief marketing officer at Biossance, a sustainable, eco-friendly skincare company. Prior to that, she spent 16 years within the Gap Inc. (NYSE: GPS) family of brands, including 10 years at Athleta, where as chief marketing officer she led the athletic and leisurewear brand to double-digit revenue and earnings growth and helped launch the Power of She brand platform.

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